US Pharmaceutical Market 1997
Total sales $112.1 billion (up 11.5%)
Promotional Spending $4.2 billion
Leading Sellers
- Prilosec $2.28 billion
- Prozac $1.94 billion
- Augmentin $805 million
- Cipro $710 million
- Viracept $162 million (10mths) (Protease Inhib)
Source MM&M IMS America Business Watch May 1998